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Cookies Policy

Last updated: November 26, 2020

This Cookies Policy explains what Cookies are and how We use them. You should read this policy so You can understand what type of cookies We use, or the information We collect using Cookies and how that information is used. This Cookies Policy has been created with the help of the Cookies Policy Generator.

Cookies do not typically contain any information that personally identifies a user, but personal information that We store about You may be linked to the information stored in and obtained from Cookies. For further information on how We use, store and keep your personal data secure, see Our Privacy Policy.

We do not store sensitive personal information, such as mailing addresses, account passwords, etc. in the Cookies We use.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Cookies Policy:

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Cookies Policy) refers to Riskfuel Analytics inc., 140 Yonge Street, Toronto ON M5C 1X6.
  • Cookies means small files that are placed on Your computer, mobile device or any other device by a website, containing details of your browsing history on that website among its many uses.
  • Website refers to Riskfuel, accessible from
  • You means the individual accessing or using the Website, or a company, or any legal entity on behalf of which such individual is accessing or using the Website, as applicable.

The use of the Cookies

Type of Cookies We Use

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use Cookies for the purposes set out below:

  • Security: We use cookies to enable and support Our and third parties’ security features.
  • Features and services: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website. They also enable the video player on Our website.
  • Performance, analytics and research: We use cookies to understand how you interact with Our website. Our partners may also use cookies to monitor your visits on Our website and to provide us with insights about how you have used Our website.

Analytics Tools Used on Our Website

Analytics tools can be described as the collection, analysis, measurement and reporting of data about Web traffic and user visits for purposes of understanding and optimizing Web usage. Analytics tools operate through the collection of information to record a visitor’s online interactions with one or more Web pages. That information includes, as an example, the Internet Protocol address assigned by an Internet service provider to the visitor’s computer.

We use the following analytics tools on Our website:

Google Analytics

We use Google Inc.’s Google Analytics services to collect information about how visitors use Our website. We use the information to compile reports and to help us improve the website.

The information is collected in an anonymous form and includes:

  • the country and city from which you are accessing Our website;
  • demographic information based on the information Google already has about you based on information they might have gathered about you from other websites,
  • the number of visitors to the website, and pages visited.

Additional information about the information available to us from Google Analytics is available by consulting this page.

When We are sending your IP address to Google for analytics purposes, We anonymize your IP address by truncating the last 3 digits of it. The applicable terms and conditions for Google Analytics prohibits us from sending any of your personal information to Google in connection with analytics purposes. The information about your interaction with the website will be transferred to and stored by Google.

For information on how Google treats any personal information it may have about you as a result of the analytics services it provides to us, please see Google’s privacy policy by clicking here.


This website uses HubSpot, an Inbound Marketing platform offered by HubSpot, Inc. HubSpot uses “cookies” and forms to help the website analyze how it is used by visitors. The information generated by the cookie about your use of the website (with the inclusion of your IP address) is transferred to and stored by HubSpot on servers in the United States. HubSpot says it is compliant with the EU-US Privacy Shield Framework. HubSpot uses this information to keep track of how you use the website, produce reports on the website activity for website operators and to offer other services with respect to website activities and Internet use. HubSpot is permitted to transmit this information to third parties if HubSpot is required to do by law, or if these third parties process the information on behalf of HubSpot. HubSpot will not combine your IP address with other data in its possession. Further information about HubSpot’s privacy policy may be obtained from

How will We Use Analytics Information?

We rely on analytic tools to obtain information about you for two main purposes:

  • to improve Our website based on the interactions of Our visitors;
  • to evaluate the effectiveness of Our marketing campaigns;
  • to understand Our visitor’s journey from campaign to website to customers;
  • to establish personas and qualify leads

Your Choices Regarding Cookies

If You prefer to avoid the use of Cookies on the Website, first You must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this website. You may use this option for preventing the use of Cookies at any time.

If You do not accept Our Cookies, You may experience some inconvenience in your use of the Website and some features may not function properly.

If You’d like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser.

You can also opt-out of service specific tracking by installing browser add-ons:

Modification to Our Analytics Policy

We reserve the right to make modifications to Our Analytics Policy from time to time in order to adapt it to any changes in applicable laws or Our activities. The date of the latest version of Our Analytics Policy is indicated at the top of this page. By continuing to use Our website, you are consenting to any changes to this Policy.

Contact Us

If you have any questions about this Cookies Policy, you can contact us through Our website: